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¿Why do I Keep losing customers to competitors who seem similar to me?
osing customers to competitors who appear similar can be frustrating and confusing. If you’re asking ¿why do customers switch? you’re not alone
Many business owners face this challenge, and the root cause often lies in subtle but critical differences in brand strategy and identity that customers perceive—sometimes unconsciously. Here’s why it may be happening to you and what you should consider.

Blanca Ruiz
Aug 214 min read
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Is what you believe and what you say about your brand holding back your success?
Lo que crees y dices de tu marca puede estar frenando tu éxito. El poder de alinear el poder oculto de tu marca con el poder de la palabra

Blanca Ruiz
Jan 73 min read
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Does your brand suffer from personality disorder? design a brand that vibes with your audience
Find out if your brand has a strong, distinctive and impactful personality or has weak and confused multiple personality disorder. Learning

Blanca Ruiz
Sep 26, 20242 min read
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From no connections to the big leagues. How I used strategic design to do it as brand and identity designer
"Discover how strategic design and a clear vision propelled my self-published bilingual cookbook to success in major bookstores.

Blanca Ruiz
Jul 30, 20245 min read
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Is your business embodying its greatest version? The power of your vision
Embodiment of the desired future state is becoming the norm according to renowned business coaches and personal development consultants....

Blanca Ruiz
Jul 1, 20244 min read
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"The Costly Consequences of Failing to Establish a Strong Brand Direction: 6 Common Mistakes to Avoid"
. Without a clear brand strategy, companies risk drifting aimlessly, struggling to make meaningful connections with their audience and achie

Blanca Ruiz
Jun 10, 20242 min read
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Visualizing Success: HeartZen’s Branding blueprint.
Designing the roadmap for a successful brand. One of my newest projects has taken me on an amazing journey with my clients Julian, a...

Blanca Ruiz
May 16, 20242 min read
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¿How I can create a brand that increases sales? 6 Ways to create a Brand that turns heads. Build a successful brand.
6 ways to create a brand that turns heads So you know this feeling when you just look in the mirror and say to yourself! Dam I look good...

Blanca Ruiz
Apr 18, 20244 min read
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When is time to have a brand workshop for your business?
A branding workshop is an indispensable tool for any business that wants to create an effective brand identity – one that represents your...

Blanca Ruiz
Apr 13, 20245 min read
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When is time for a brand refresh?
Depending on how much time has passed, it’s likely your business has changed since it started, and your customers have too. As your...

Blanca Ruiz
Apr 8, 20243 min read
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The 2024 trend searching for joy and how brands are implementing it: Metamodernism.
If you are like me, I have never heard of this term until couple of months ago. As I researched I became aware of it`s importance for...

Blanca Ruiz
Apr 2, 20243 min read
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A double life between story telling and brand identity design
I have a double life... Sort of what Harry Potter had. In my more "serious" version, I do Brand and Identity design. What my clients in...

Blanca Ruiz
Apr 1, 20241 min read
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Why a logo is important? It is not just a pretty drawing.
Your logo: it's the face of your BRAND, the visual representation that customers instantly recognize. But beyond being a mere graphic,...

Blanca Ruiz
Apr 1, 20242 min read
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