Find out if your brand has a strong, distinctive and impactful personality or has weak and confused multiple personality disorder. Learning important aspects of brand design
Septiembre 2024
BRS BRANDING STUDIO www.brsbranding.com
Brand and Identity Design, Graphic Design, Product development and Style GuideDesign
Foto: The Loop Marketing
Consistency is the key for a brand to connect with its audience. Still, many times brands end up having what we call "personality disorder." It's when one day they communicate in one way and the next it seems like a completely different brand. The personality of a brand is one of the most important aspects of brand design.
Brand consistency can increase revenue by up to 33%.
A Lucidpress study found that brands that maintain a clear and consistent personality across all their platforms experience an average 33% increase in revenue.
A brand with a strong and defined personality has the following attributes:
Transform a simple company into a reliable reference.
They have the power to become influential voices within their industry.
Build loyalty, because your customers will know exactly who you are and what you stand for.
They have a personality transcending products and services, creating communities and movements.
It doesn't just respond to trends; it creates them. It is the magnet that attracts ideal clients and turns them into loyal ambassadors.
A brand without personality is like a directionless conversation: no one knows what it's about or why they should stay.
The brand personality is built with:
Consistent vibe:
From the logo to the packaging, the website, and social networks, everything should exude the same consistent vibe. Do not alter the mood on each platform.
Purposeful logo:
The logo is not just something aesthetically pleasing. It should represent the face of your company and convey a compelling story.
Brand design takes into account several critical aspects that should not be overlooked if you want your investment to yield results. In the next email, you will discover the personality types of brands, understand the importance of having a well-defined brand, and learn how to achieve it."
"Thinking precedes achievement"
"The greater the thinking, the greater the potential"
What to do next?
Read my blog post to find if you need a brandworkshop
Book a call with me to see how can I help you according to the journey of your brand.
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Hello, I am Blanca, graphic and identity designer + brand consultant with over 18 years of experience.
Let's create a powerful brand together.
The truth is that you can sell anything with a powerful combination of:
thinking and a big vision + strategic design + get things done
Blanca Ruíz
Brand Consultant
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